Which of the Following Is NOT a Characteristic of Products

question 76

Multiple Choice

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

• A) Laggards are a major focus of marketing efforts.
• B) Price competition is intense.
• C) Marketing costs increase as firms defend their market share.
• D) The market may become saturated because nearly all potential customers have adopted the product.
• E) To increase the customer base, firms consider entry into new markets and new market segments.

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Definitions:

Activity Level

An indicator of the volume or amount of production or operations undertaken by a business, affecting its costs and revenues.

Direct Materials

Raw materials that can be directly attributed to the production of a specific product.

Flexible Budget

An adjustable budget framework responsive to shifts in volume or levels of activity.

Activity Level

A measure of the volume of production or operations, often used as a basis for allocating costs or setting prices.