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Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

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Essay

Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?


Definitions:

Financial Statements

Documents that outline the financial activities and condition of a business, including the income statement, balance sheet, and cash flow statement.

Company Accounts

Financial records that detail the financial activities and condition of a business.

Business Transactions

Exchanges involving economic consideration between two entities that affect the financial position of a business.

Debits

Entries that are recorded on the left side of a ledger account which increase asset or expense accounts, or decrease liability, equity, or revenue accounts.

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