Many Former Enron Employees Who Had Nothing to Do with the Corporation's

question 40

Multiple Choice

Many former Enron employees who had nothing to do with the corporation's financial scandal have found that listing employment with Enron hurt their chances of being hired elsewhere.For these people,the Enron name has:

• A) no brand associations.
• B) unspent brand loyalty.
• C) private label impact.
• D) brand dilution.
• E) negative brand equity.

---

Definitions:

Credits

Entries in accounting that increase liabilities or equity accounts, or that decrease asset or expense accounts, reflecting the sources of funds.

Horizontal Analysis

A financial analysis technique that compares historical financial data over a series of periods to identify trends and growth patterns.

Income Statement

The income statement is a financial report that provides a summary of a company's revenues, expenses, and profits/losses over a specified period.

Sales

Revenue earned from selling goods or services over a certain period.