Zappos Is a Successful Online Shoe Company

question 44

Multiple Choice

Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant ________, a large number of items in each product line.

• A)brand equity
• B)product line breadth
• C)product line depth
• D)product mix depth
• E)product mix breadth

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Definitions:

Trade

The act of buying, selling, or exchanging goods and services between people or entities.

Economic Outcome

The result or consequence of economic activities and policies on an economy's overall condition.

Marginal Rate Of Substitution

The speed at which a consumer is able to forfeit a certain quantity of one product in favor of another product, whilst retaining an equivalent level of satisfaction.

Efficiency

Efficiency in an economic context refers to the optimal production and allocation of resources to maximize the satisfaction of needs and wants with minimal waste.