Unilever Used the Technique of "Crowdsourcing" to Assist in Marketing

question 109

Multiple Choice

Unilever used the technique of "crowdsourcing" to assist in marketing mix design for its Axe personal care products for men.What is crowdsourcing?

• A) Tapping directly into needs and ideas of a target audience by inviting broad-based input
• B) Identifying trends by observing a large group of people in a public place
• C) Conducting focus group research
• D) Conducting a test market
• E) Estimating wide-scale sales from a test with a small crowd

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Definitions:

Axon

An elongated, thin extension of a neuron, also known as a nerve cell, which usually transmits electrical signals from the cell body of the neuron.

Synaptic Transmission

The process by which neurons communicate with each other by releasing neurotransmitters across a synapse to transmit signals to target cells.

Neurotransmitters

Chemicals in the brain that transmit signals across a synapse from one neuron to another.

Reuptake

A process in which neurotransmitters are absorbed back into the neuron after being released, affecting the communication between neurons.