Sometimes Brand Names Become Synonymous with a Product Itself

question 108

Multiple Choice

Sometimes brand names become synonymous with a product itself.If that happens,the firm:

• A) has achieved brand nirvana.
• B) could lose its trademark.
• C) should try co-branding in order to avoid brand dilution.
• D) should consider a new packaging strategy.
• E) all of these.

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Definitions:

Gastrointestinal Tract

The continuous passage starting from the mouth to the anus, including the stomach and intestines, through which food is digested and nutrients are absorbed.

Sacrum

A large, triangular bone at the base of the spine, where it is inserted between the two hip bones.

Anorectal Junction

The area where the anal canal meets the rectum, important in the study of gastrointestinal function and disorders.

Rectum

The final section of the large intestine, terminating at the anus, where feces are stored before being expelled.