While Prestige Products and Products for the Status Conscious Command

question 211

Multiple Choice

While prestige products and products for the status conscious command high prices and are targeted toward customers with plenty of disposable income,marketers have noticed that:

• A) the rich and super-rich are getting fewer and fewer in number,and prestige pricing may become a thing of the past.
• B) most consumers don't want flashy or high-priced products and the market is dwindling.
• C) there is a trend toward increased purchase of these products,most probably for the status conscious who would not normally be considered part of the target markets for these products.
• D) styles are changing faster than ever,and it's hard to keep this market supplied with the products and services they want and avoid obsolete or out-of-date inventory.
• E) All of these.

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Definitions:

Ossicles

Small bones; specifically, one of the bones of the tympanic cavity or middle ear.

Membrane

A selective barrier; it allows some things to pass through but stops others. Such membranes can be biological or synthetic.

Iris

The colored part of the eye surrounding the pupil that controls the amount of light entering the eye.

Opening

An aperture or gap that allows access, passage, or a view through something.