Why Would a Firm Spend Over $2 Million for a 30-Second

question 62

Multiple Choice

Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?

• A) Because of the annual competition for the most creative Super Bowl ad.
• B) Because the Super Bowl offers an opportunity to create significant brand awareness.
• C) Because the Super Bowl is a significant opportunity to be associated with global marketing.
• D) Because Super Bowl ads generate brand loyalty.
• E) There is no good reason to spend over $2 million for a Super Bowl ad.

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Definitions:

George H.W. Bush

The 41st President of the United States, serving from 1989 to 1993, known for his foreign policy leadership during the Gulf War and the end of the Cold War.

Roaring 20s

Refers to the 1920s decade characterized by significant economic growth, technological innovation, and cultural flourishing in many Western countries.

Peacetime Economy

An economy operating in a period without war, often characterized by stability, growth, and the absence of military-driven spending.

Federal Government Role

The involvement of the national government in regulating the economy, providing public services, and enforcing laws within a country.