A Series of Apple Computer Company Ads Aired Between 2006

question 104

Multiple Choice

A series of Apple Computer Company ads aired between 2006 and 2010 featured a young,casually-dressed,friendly person as an Apple computer type,while the Microsoft computer person was portrayed as stiff,geeky,and awkward.Apple was trying to create comparative:

• A) product line depth.
• B) brand persuasion orientation.
• C) brand association orientation.
• D) brand extension orientation.
• E) brand personalities.

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Definitions:

Direct Labor Efficiency Variance

The difference between the actual hours worked and the standard hours expected, multiplied by the standard labor rate.

Engineers

Professionals who apply scientific knowledge, mathematics, and ingenuity to develop solutions for technical, societal, and commercial problems.

Standard Prices

Predetermined prices used in budgeting and cost control procedures for valuing transactions and measuring cost variances.