Which of the Following Segmentation Methods Is Being Used When

question 21

Multiple Choice

Which of the following segmentation methods is being used when M&Ms offers special wedding-themed packaging for customized M&Ms (imprinted with the names of the bride and groom) ?

• A) Occasion segmentation
• B) Geographic segmentation
• C) Lifestyle segmentation
• D) Benefit segmentation
• E) Loyalty segmentation

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Definitions:

Coats

Outer garments with sleeves that are worn over other clothes for warmth or protection.

Blankets

Textile products designed to provide warmth, typically used on beds but also for wrapping around oneself for comfort.

Production

The process of creating goods or services by combining various elements such as labor, capital, and raw materials through manufacturing or processing.

Tacos

A traditional Mexican dish consisting of a small hand-sized corn or wheat tortilla topped with a filling such as beef, pork, chicken, seafood, beans, vegetables, and cheese.