The Potential Benefits of Brand Extension Include

question 128

Multiple Choice

The potential benefits of brand extension include:

• A) It allows the perception of a brand with a quality image to be carried over to the new product.
• B) It lowers marketing costs.
• C) It can boost sales of the core brand.
• D) the firm can spend less on creating brand awareness and associations.
• E) all of these.

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Definitions:

Clinical Depression

A severe mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest in activities, significantly affecting daily functioning.

Alcohol Dependency

A medical condition characterized by a compulsive need to consume alcohol despite the negative impact on one's health and life.

Chronic

Describes a condition or illness persisting for a long time or constantly recurring, often requiring long-term management.

Exaggerated

Describes statements or impressions that are overstated or made to seem more important or serious than they are in reality.