Segmentation,targeting,and Positioning Involve a Number of Processes,many Decisions,and Many Different

question 122

Essay

Segmentation,targeting,and positioning involve a number of processes,many decisions,and many different options.With all that effort,why are marketers so concerned with STP?

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Definitions:

Sensible Perspiration

Perspiration excreted by the sweat glands that appears as moisture on the skin; produced in large quantity when there is much humidity in the atmosphere.

Sweat Glands

Glands in the skin that produce sweat as a means to cool the body and eliminate certain waste products.

Water Loss

The process of losing water from the body, which can occur through means such as sweating, urination, or evaporation.

Angiotensin II

Peptide derived from angiotensin I; stimulates vasoconstriction and aldosterone secretion; also called active angiotensin.