Brand Dilution Occurs When

question 42

Multiple Choice

Brand dilution occurs when:

• A) customers don't see the "fit" between products sharing the same brand name.
• B) there are too many products and product categories.
• C) new brands cannibalize existing brands.
• D) customer perceptions about the core brand are adversely affected.
• E) All of these.

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Definitions:

Viable Future

A Viable Future pertains to a state or condition that is capable of working successfully and sustainably over the long term.

Low Intelligence

Refers to individuals who have below-average cognitive abilities or IQ scores.

High Energy

Refers to a state of having a great amount of physical or mental activity or vitality.

Tallness

The quality of having a greater height, often in relation to the average height for a particular group or context.