Secondary Packaging

question 76

Multiple Choice

Secondary packaging:

• A) can provide information to consumers not found on the primary packaging.
• B) is important to the retailer in terms of convenience in handling.
• C) can be an important positioning tool by helping to convey the brand image.
• D) can allow for cost efficiencies due to larger order and shipment sizes.
• E) All of these.

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Definitions:

Productive Efficiency

A situation where a firm or economy can no longer produce additional amounts of a good without lowering the production level of another product, utilizing resources in the best way possible.

Allocative Efficiency

A situation in which resources are distributed in a way that aligns with the preferences and needs of society, maximizing social welfare and utility.

Product Variety

Product Variety refers to the range of different products or services offered by a firm or available in a market.

Allocative Efficiency

A state of economic efficiency where resources are distributed in a way that maximizes the net benefit to society.