What Is Brand Extension? Provide an Example of Brand Extension

question 51

Essay

What is brand extension? Provide an example of brand extension you have encountered.

Recognize the importance and methods of maintaining a clean and professional appearance (tangibles) in service delivery.

Understand the concept of service gaps and strategies for mitigating them.

Appreciate the role of technology in improving service delivery and fulfilling customer expectations.

Acknowledge the significance of managing customer expectations to minimize service gaps.

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Definitions:

Traits

Characteristic patterns of behavior, thought, or emotional experience that are relatively stable across time and situations.

Behavior

How an individual or collective responds or acts in the face of stimuli from their environment or from within.

Definition

A statement that explains the meaning of a term or concept, providing clarity and understanding.

Leadership

The action of leading a group of people or an organization, involving guiding, directing, and influencing others.