The Text Lists a Number of Major Syndicated Data Services

question 16

Essay

The text lists a number of major syndicated data services including ACNielsen and J.D.Power and Associates.Obviously,these firms provide value to marketers or they would go out of business.What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?
The first advantage is syndicated data already exists and can be accessed quickly.Second,since syndicated services sell information to a number of client companies,the cost of syndicated data is likely to be less than the cost of primary research.The disadvantages are the data might not adequately address the researcher's needs,it might not be timely,and the methodology might not be relevant and might contain bias.

---

Definitions:

Howie Mandel

A Canadian comedian, television host, and actor known for his work on "America's Got Talent" and as the host of the game show "Deal or No Deal."

Psychogenic Amnesia

A type of amnesia caused by psychological factors rather than physical injury or disease, often linked to traumatic or stressful events.

Neurotic Personality

A personality trait characterized by chronic anxiety, depression, and emotional instability.

Neurotransmitter Imbalance

A condition where there is an irregular level of neurotransmitters in the brain, potentially leading to various psychological or neurological disorders.