Define Secondary Data and Primary Data,and List the Advantages and Disadvantages

question 89

Essay

Define secondary data and primary data,and list the advantages and disadvantages of the use of both in marketing research.

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Definitions:

Analytical Intelligence

The ability to analyze, evaluate, judge, compare, and contrast situations; part of Sternberg's triarchic theory of intelligence.

Spearman's General Intelligence

The theory that cognitive abilities have a general factor (g) that influences performance on mental tests.

Inborn Ability

Natural talents or capacities that an individual possesses from birth, not acquired through learning or experience.

Adaptive Traits

Adaptive traits are characteristics that increase an organism's ability to survive and reproduce in particular environments.