In Theory, Why Is Micromarketing the Ultimate in STP Strategy

question 56

Essay

In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?

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Definitions:

Lowest Quintile

Refers to the bottom 20% of the population according to income or wealth distribution.

Incomes

Incomes represent the money received, typically on a regular basis, for work or through investments.

Poverty

The state of being extremely poor, where individuals or communities lack the financial resources to meet basic living needs.

Highest Quintile

The top 20% of a population in a distribution, typically used in referencing income or wealth distributions, representing the segment with the highest levels thereof.