If a Firm Has Geodemographic and Purchasing Information About Its

question 132

Multiple Choice

If a firm has geodemographic and purchasing information about its customers,the firm can use data mining techniques to

• A) understand psychographic motivations.
• B) create marketing mixes based on consumer self-values.
• C) build separate marketing programs for different geodemographic segments.
• D) determine which syndicated data warehouse services to purchase.
• E) find out which competitors its customers purchase from.

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Definitions:

International Trade

The exchange of goods and services between countries, which allows for increased efficiency and market expansion.