Which of the Following Is NOT One of the Guidelines

question 39

Multiple Choice

Which of the following is NOT one of the guidelines for developing a market research questionnaire?

• A) The layout should be professional and easy to follow.
• B) Questions should only address one issue at a time.
• C) Questions should be sequenced appropriately.
• D) Questions should use vocabulary respondents are familiar with.
• E) Sensitive questions should be asked first.

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Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, used in discounting and investment appraisal.

Fair Value

Fair value refers to the estimated market value of an asset or liability, based on current market conditions and comparable transactions, used in financial reporting.

Capital Lease

A lease considered to have the economic characteristics of asset ownership for accounting purposes.

Operating Lease

A contract that allows for the use of an asset but does not convey rights of ownership of the asset.