In-Depth Interviews Are Expensive and Time Consuming

question 107

Essay

In-depth interviews are expensive and time consuming. Why do market researchers sometimes use in-depth interviews in spite of these disadvantages?

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Definitions:

Accounts Receivable

Outstanding payments from customers to a firm for received goods or services that remain unpaid.

Financial Plan

A comprehensive evaluation of an individual's current pay and future financial state by using current known variables to predict future income, asset values, and withdrawal plans.

Shareholder Wealth

The total value of an individual's ownership stake in a publicly traded corporation, often measured in terms of stock price appreciation plus dividends received.

Sustainable Growth Rate

The highest speed at which a firm can increase its revenue, profits, and dividends without raising its financial borrowing.