Using __________,Researchers Ask Questions,listen to and Record Responses,and Ask Additional

question 36

Multiple Choice

Using __________,researchers ask questions,listen to and record responses,and ask additional questions based on initial responses.

• A) questionnaires
• B) experiments
• C) in-depth interviews
• D) primary data mining
• E) observation

Acknowledge the use and significance of location-based marketing and apps.

Understand the negative implications of internet censorship on brands.

Identify the role and techniques of social listening in managing company reputation online.

Know the ethical concerns and guidelines in digital and social media marketing.

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Definitions:

Organizational Culture

Organizational Culture is the collective values, beliefs, and behaviors that shape the social and psychological environment of a business, influencing how employees interact and work.

Horizontal Integration

The merger or acquisition of rivals.

Culture

The shared values, beliefs, and behaviors within an organization that influence how employees work and interact.

HRIS

Human Resources Information System; a software or online solution for the data entry, data tracking, and data information needs of the human resources, payroll, management, and accounting functions within a business.