While Demographic and Geographic Segmentation of Retail Customers Is Relatively

question 60

Multiple Choice

While demographic and geographic segmentation of retail customers is relatively easy,these characteristics do not help marketers determine:

• A) how old their customers are.
• B) what their customers need.
• C) where their customers live.
• D) which customers have young children.
• E) what income brackets their customers are in.

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Definitions:

Heart Using

This is not a recognized key term and appears to be incorrectly phrased or out of context.

Intradermal Test

An allergy test in which dilute solutions of allergens are introduced into the skin of the inner forearm or upper back with a fine-gauge needle.

Subcutaneous Test

is a medical diagnostic procedure that involves injecting a substance just beneath the skin to test for an allergic or immune response.

Fine-Gauge Needle

A very thin needle used for injections, reducing discomfort and tissue damage.