If a B2B Customer Is Satisfied with an Existing Supplier

question 136

Multiple Choice

If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n) ________ to purchase additional quantities of the item.

• A)new buy
• B)modified rebuy
• C)adapted buy
• D)straight rebuy
• E)generic buy

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Definitions:

Special-interest Effect

The impact of a small, organized group on political or economic decisions, often in a way that benefits the group at the expense of the general public.

Positive Externalities

Benefits experienced by third parties due to the actions of others, for which the third party does not pay.

Chronic Budget Deficits

Persistent shortfalls in a government's budget where expenditures surpass revenues over an extended period.

Unfunded Liabilities

Financial obligations that do not have enough funds set aside to cover them, often relating to pensions or other long-term commitments.