China Mobile Has Identified Segments for Its Services Including Rural

question 36

Multiple Choice

China Mobile has identified segments for its services including rural farmers,college students,and wealthy businessmen.These are examples of __________ segments.

• A) demographic
• B) geographic
• C) psychographic
• D) benefit
• E) behavioral

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Definitions:

Halo Effect

A cognitive bias that causes one's impression of a person, brand, or product in one domain to positively influence one’s evaluation in other domains.

Single Characteristic

A specific attribute or quality that can define or distinguish an individual, object, or concept.

Selective Perception

The tendency to perceive and interpret information in a way that is consistent with one's existing beliefs, experiences, and expectations.

Attribution Bias

A cognitive bias that refers to the systematic errors made when people evaluate or try to find reasons for their own and others' behaviors.