Firms Use a Differentiated Targeting Strategy Because

question 31

Multiple Choice

Firms use a differentiated targeting strategy because

• A) it is easier than mass marketing.
• B) it helps to obtain a bigger share of the market.
• C) it is better than focusing on individual or small groups of potential customers.
• D) most market segments are too small to be profitable.
• E) banks are more willing to extend credit to companies with this strategic approach.

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Definitions:

Command-and-Control

A management style characterized by strict authority, where decisions are made at the top and communicated down through the hierarchy.

Management Model

A theoretical framework or tool that outlines the strategies, practices, and procedures used to manage an organization effectively.

General Guidelines

Broad and nonspecific instructions or rules designed to guide actions or behavior in various situations.

Defender Organization

A type of business strategy where a company focuses on protecting its existing market share by emphasizing product improvement and innovation within a narrow market scope.