Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

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Definitions:

Charitable Donations

Financial or material contributions given to support organizations or individuals for philanthropic purposes without expecting return.

Ethical Dilemma

Situations that present a choice between options that are or seem equally unacceptable or unfavorable on ethical grounds.

Ethics Hotlines

A confidential reporting tool allowing employees to report unethical behavior or policy violations anonymously within their organization.

Codes of Ethics

Written guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards.