Marketers Often Employ a Combination of Segmentation Methods, Using __________

question 73

Multiple Choice

Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.

• A) loyalty segmentation; demographics
• B) undifferentiated targeting; differentiated targeting
• C) loyalty segmentation; geodemographics
• D) geodemographic segmentation; lifestyle or benefit segmentation
• E) lifestyle segmentation; geographic segmentation

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Definitions:

Job Costs

The total expenses associated with a specific job or project, including labor, materials, and overhead, used for pricing and profitability analysis.

Job Cost Sheet

A document used to track the expenses associated with a specific job or project, including materials, labor, and overhead costs.

Cost Ledger

A subsidiary ledger containing all cost-related information, including direct and indirect costs ledgers, for a company.

Service Business

A business model focused on delivering non-physical products or services to its consumers.