Marketers Have Found That __________ Segmentation Is Often More Useful

question 43

Multiple Choice

Marketers have found that __________ segmentation is often more useful for predicting consumer behavior than __________ segmentation.

• A) demographic; psychographic
• B) geographic; geodemographic
• C) psychographic; demographic
• D) demographic; behavioral
• E) demographic; benefit

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Definitions:

Attribution Theory

A psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior.

High Consensus

A situation where there is widespread agreement among members of a group or organization, often indicating uniformity of opinion or perspective.

External Attribution

The process of attributing the cause of an observed behavior or outcome to factors outside the individual, such as the situation or other people.

Self-Fulfilling Prophecies

Expectations about a situation or individual that elicit behaviors which make the prediction come true, reinforcing the original expectation.