Although Marketers Have Found That Psychographics Are Often More Useful

question 22

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics,psychographics:

• A) are available only in limited geographic areas.
• B) are rarely used and unproven.
• C) offer only one-to-one marketing potential.
• D) are a more expensive method for identifying potential customers.
• E) all of these.

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Definitions:

Balance of Trade

This is the difference between the value of a country's exports and the value of its imports over a certain period, reflecting a trade surplus or deficit.

Electronic Network

A digital framework that allows for the interconnection and communication between computers, devices, and networks over geographical distances.

Federal Reserve

The Federal Reserve is the central banking system of the United States, responsible for setting monetary policy, regulating banks, and ensuring the stability of the financial system.

Monetary Policy

Economic policy laid down by the central bank involving management of money supply and interest rates to influence economic growth and stability.