PRIZM and Tapestry by ESRI Divide and Sort Small Geographic

question 148

Multiple Choice

PRIZM and Tapestry by ESRI divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.

• A) geodemographic
• B) benefit
• C) psychographic
• D) loyalty
• E) geographic

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Definitions:

Partnership Liquidation

The process of closing a partnership by selling off assets, paying liabilities, and distributing the remaining assets to partners.

Capital Balances

The amount of funds contributed by owners or shareholders, plus retained earnings or net income, less any dividends paid out.

Capital Deficiency

A financial situation where a company's liabilities exceed its assets, indicating potential difficulties in covering its debts.

Capital Balances

The amounts in a business's equity accounts that represent the owners' stakes in the company.