Negative Attitudes Are Typically Difficult for Marketers to Change Because

question 97

Multiple Choice

Negative attitudes are typically difficult for marketers to change because

• A)most consumers' attitudes depend on prices.
• B)consumers weigh performance risk against functional needs when assessing their attitudes.
• C)attitudes are learned and long lasting.
• D)attitudes shift consumers from limited to extended problem-solving situations.
• E)consumers' attitudes are derived from unchanging decision rules.

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Definitions:

Conflict

A serious disagreement or argument, typically a prolonged one, that can occur between individuals, groups, or nations.

Task Forces

Special groups formed temporarily to focus on addressing a specific issue or to perform a particular task or activity.

Temporarily Organized

Refers to a group or project set up for a limited time period to achieve a specific goal, after which it may be disbanded.

Punctuated Equilibrium

A theory in evolutionary biology suggesting that species evolve rapidly during short periods of radical change, punctuating long periods of minimal change.