Setting Unrealistically High Consumer Expectation Often Leads to

question 120

Multiple Choice

Setting unrealistically high consumer expectation often leads to

• A) ritual reversion.
• B) customer dissatisfaction.
• C) postpurchase harmony.
• D) financial risk.
• E) perceptual learning.

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth or abilities.

Better Than Average Effect

The tendency to rank oneself higher than most people on positive attributes.

Self-affirmation

Self-affirmation involves focusing on important personal values and strengths, which can help maintain self-worth and reduce defense reactions to threats.

Self-verification

The tendency for individuals to seek confirmation of their self-concept, whether positive or negative, from the external environment.