One of the Benefits of a Differentiated Targeting Strategy Is

question 101

Multiple Choice

One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

• A) decrease advertising spending.
• B) focus on a single market segment.
• C) lower overall risk.
• D) use undifferentiated strategies in micro markets.
• E) all of these

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Definitions:

Force Field Analysis

A management technique developed by Kurt Lewin, used to identify and analyze the forces that affect change within an organization.

Unfreezing

The process of making individuals more open to change by overcoming inertia and dismantling existing mindsets.

Change Agents

Individuals or entities that act as catalysts for change within an organization, influencing or transforming its values, culture, or operations.

Employee Involvement

Practices and strategies that encourage employees to contribute ideas and participate in decision-making processes affecting their work.