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Why Do Marketers Often Use Perceptual Maps When Developing Positioning

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Why do marketers often use perceptual maps when developing positioning strategies?


Definitions:

Investor

A person or organization that invests money anticipating financial gains in return.

Discount Rate

The interest rate used to determine the present value of future cash flows in discounted cash flow analysis.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Compounded Annually

The process by which interest is calculated on an investment or loan annually, with each year's interest added to the principal.

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