When Considering a New Global Market,a Food Marketer's Product Strategy

question 98

Multiple Choice

When considering a new global market,a food marketer's product strategy will include consideration of:

• A) the level of economic development.
• B) differences in product and technical standards.
• C) language differences.
• D) religion.
• E) all of these.

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Definitions:

Cost Performance

An evaluation metric measuring how efficiently a project, process, or company utilizes its resources in relation to planned versus actual costs.

Supply Uncertainty

The risk of interruptions or variability in the availability of goods or materials required for production.

Ship Product

The act of sending ordered goods to the purchaser or designated destination, completing the order fulfillment process.

Substitute Similar Products

Refers to the practice of using or offering products that are comparable in functionality and quality to the original specified product, to cope with shortages or to provide cost benefits.