Most "Big Box" Retailers Regularly Move Products from One Aisle

question 57

Multiple Choice

Most "big box" retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to make

• A) impulse purchases.
• B) limited problem solving decisions.
• C) extended problem solving decisions.
• D) ritual consumption purchases.
• E) affective alternative decisions.

---

Definitions:

Demographic Segment

A market division based on demographic factors, such as age, race, gender, income, or education level, to refine marketing and targeting strategies.