The Difference Between a Firm's Immediate Marketing Environment and Its

question 104

Multiple Choice

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is

• A) external.
• B) easier to understand.
• C) easier to control.
• D) the same as the immediate environment.
• E) fundamental to creating core competency.

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Definitions:

Distinct Industries

Separate or unique sectors within the economy, each with its own characteristics and market dynamics.

Deculturation

Is the process by which the culture of an indigenous people or group is lost or destroyed.

Assimilation

The process by which individuals or groups absorb and integrate new information and experiences into their existing knowledge structures or cultural practices.

Business Practices

customary, habitual methods of operation that are engaged in by businesses.