When Considering the Use of a Radio Commercial in England

question 12

Multiple Choice

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

• A) dress
• B) symbols
• C) demographics
• D) language
• E) social trends

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Definitions:

Personal Construct

Refers to the ways individuals uniquely perceive, interpret, and understand their world and experiences, according to George Kelly's personal construct theory.

Permeable Construct

Permeable Construct refers to a concept or theory that can be easily influenced or penetrated by external factors or ideas.

Personal Constructs

A theory proposed by George Kelly, articulating that individuals construct their own interpretations of the world and use these constructs to make sense of their experiences.

Personal Construct Theory

A psychological theory developed by George Kelly, suggesting that individuals interpret the world and construct their own models of reality through bipolar constructs.