Marketers in the United States Are Paying Increasing Attention to Ethnic

question 10

Multiple Choice

Marketers in the United States are paying increasing attention to ethnic groups because

• A)they represent a majority of the population in nonurban areas of the country.
• B)approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
• C)they are more susceptible to marketing messages.
• D)government subsidies assist marketers attempting to communicate value to these groups.
• E)country culture is replacing regional culture as a key marketing consideration.

---

Definitions:

Halo Effect

A cognitive bias in which the perception of one positive quality in a person or thing influences the perception of other qualities.

Rating

The process of assessing or evaluating something based on a set standard or scale.

Training

A systematic approach to enhance the knowledge, skills, and competencies of employees to improve their job performance.

Rater Errors

Biases or inaccuracies that occur when individuals are evaluating or assessing others' performances or traits.