__________ Factors Often Override or Influence Psychological and Social Issues

question 54

Multiple Choice

__________ factors often override or influence psychological and social issues influencing consumers' purchase decisions.

• A) Situational
• B) Extended habitual
• C) Postpurchase dissonance
• D) Interpersonal
• E) All of these

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Definitions:

False Eyewitness

A situation where a witness of an event gives inaccurate, misleading, or mistaken testimony.

Misinformation Effect

A situation where the accuracy of a person's episodic memory deteriorates because of information encountered after the event.

Source Amnesia

A memory disorder where someone can recall certain information but forgets the source of that information.

Retroactive Interference

occurs when new information interferes with the recall of previously learned information.