The Reality That Marketers Face Consumers Who Are "Time Poor

question 22

Multiple Choice

The reality that marketers face consumers who are "time poor" is illustrated by the fact that

• A) kids and parents are busier than ever.
• B) consumers have many more choices about how to spend their limited leisure hours.
• C) consumers compensate for less leisure time by multitasking.
• D) consumers are working more hours and have fewer leisure time hours.
• E) all of these.

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Definitions:

Resocialization

Occurs when powerful socializing agents deliberately cause rapid change in a person’s values, roles, and self-conception, sometimes against a person’s will.

Ancillary Socialization

The supplementary process through which individuals acquire social skills and norms outside of primary familial or educational contexts.

Impersonal Test Scores

Refers to standardized assessments that evaluate individual performance without bias or subjective judgment from the assessor.

Class, Gender, Race

Intersecting categories that influence social identities, experiences, and inequalities, underscoring the complex layers of discrimination or privilege individuals may face.