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Marcus Does Not Make Any Impulse Purchases and Tends to Purchase

question 16

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Marcus does not make any impulse purchases and tends to purchase high-quality items from brands known for providing quality products.Marcus has plenty of time to research and identify the best product to buy.Which generational cohort does Marcus belong to?


Definitions:

RBV Perspective

Resource-Based View (RBV) refers to a method of analyzing and identifying a firm's strategic advantages based on its internal resources and capabilities.

Competitive Advantage

A situation or factor that gives a business an advantage over its competitors, placing it in a better or more dominant position in the market.

Individual Firm Level

The perspective of analyzing or considering operations, strategies, or impacts at the scale of a single organization, excluding sectoral or macroeconomic factors.

Suppliers Concentrated

A market condition where a small number of suppliers provide a large portion of products or services.

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