Examlex
Marcus does not make any impulse purchases and tends to purchase high-quality items from brands known for providing quality products.Marcus has plenty of time to research and identify the best product to buy.Which generational cohort does Marcus belong to?
RBV Perspective
Resource-Based View (RBV) refers to a method of analyzing and identifying a firm's strategic advantages based on its internal resources and capabilities.
Competitive Advantage
A situation or factor that gives a business an advantage over its competitors, placing it in a better or more dominant position in the market.
Individual Firm Level
The perspective of analyzing or considering operations, strategies, or impacts at the scale of a single organization, excluding sectoral or macroeconomic factors.
Suppliers Concentrated
A market condition where a small number of suppliers provide a large portion of products or services.
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