The First "Ethical Norm" in the AMA's Code of Ethics

question 90

True/False

The first "Ethical Norm" in the AMA's code of ethics for marketers is "Do no harm."

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Definitions:

Stimulus Generalisation

The tendency for the conditioned response to be evoked by stimuli that are similar to the conditioned stimulus used during learning.

Stimulus Discrimination

The ability to differentiate between two or more distinct stimuli, responding only to the specific stimulus conditioned.

Classroom Conditioning

The process of using behavioral psychology principles to encourage learning and desirable behavior within a classroom setting.

Reinforce Behaviour

The process of encouraging or establishing a pattern of behavior by offering rewards or consequences.