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Marketers Believe That the Decision-Making Process Begins with a Consumer's

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Essay

Marketers believe that the decision-making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?


Definitions:

Sender

In the context of communication, the person or entity that initiates the message being conveyed to another party.

Encoder

A device or algorithm that converts data or signals from one format into another for the purposes of standardization, speed, or security.

Oral Communication

The exchange of information or ideas through spoken words between individuals or groups.

Technical Problems

Issues related to the knowledge, tools, and techniques in the application of science and technology.

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