Using the BCG Portfolio Analysis,a "Dog" Should Be Phased Out

question 45

Multiple Choice

Using the BCG portfolio analysis,a "dog" should be phased out unless:

• A) its marketing manager is a champion of the product.
• B) additional resources could increase its relative market share slightly.
• C) it complements or boosts the sales of another product.
• D) the market has a small chance of rebounding.
• E) None of the above.Dogs should be phased out.

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Definitions:

North America

A continent located entirely in the Northern Hemisphere and almost entirely in the Western Hemisphere, bordered by the Arctic Ocean, Atlantic Ocean, and the Pacific Ocean, including countries like Canada, the United States, and Mexico.

Homogenization

The process by which cultures become more similar to one another, typically as a result of globalization.

Cultural Diversity

The presence of multiple cultural or ethnic groups within a community.

Anglo-American Value System

A set of beliefs, norms, and values traditionally associated with the cultures of English-speaking countries, particularly the United States and the United Kingdom.