Melanie Works for a Small Computer Software Company

question 85

Multiple Choice

Melanie works for a small computer software company.Her boss is constantly improving their products but neglecting customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) retailing-oriented

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Definitions:

Finger Stick

A simple procedure used to obtain a small blood sample by pricking the finger.

Allergy

An immune system reaction to a foreign substance that is not typically harmful to the body.

Adhesive

A substance used for sticking objects or materials together; commonly referred to as glue.

Vacuum Tube

An electronic device used to control the flow of electricity in a vacuum, commonly used in early electronics such as radios and televisions.