When Positioning Products Relative to Competitors' Offerings,firms Typically Are Most

question 98

Multiple Choice

When positioning products relative to competitors' offerings,firms typically are most successful when they focus on opportunities

• A) that build on their strengths relative to those of their competitors.
• B) for diversification.
• C) in international markets.
• D) where value-based pricing can be ignored.
• E) where customer excellence can be substituted for product excellence.

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Definitions:

Reaction Center

A complex of proteins and pigments in chloroplasts or photosynthetic bacteria that initiates the light-dependent reactions of photosynthesis.

Antenna Complex

A structure within chloroplasts of plants and green algae that captures light energy and transfers it to the photosynthetic reaction centers.

Photosynthesis

Photosynthesis is the process by which green plants, algae, and some bacteria convert light energy and carbon dioxide into glucose and oxygen.

Aerobic Respiration

A metabolic process that converts oxygen and glucose into energy (ATP), water, and carbon dioxide.