Marketers Who Design and Offer New Products and Services to Their

question 45

Multiple Choice

Marketers who design and offer new products and services to their existing customers are pursuing a ________ growth strategy.

• A)product proliferation
• B)market development
• C)market penetration
• D)diversification
• E)product development

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Definitions:

Caffeine

A stimulant found in coffee, tea, and various sodas and energy drinks, known for its ability to temporarily ward off drowsiness and restore alertness.

Stimulant

A substance that raises levels of physiological or nervous activity in the body, often used therapeutically to increase alertness or physical performance.

Depressant

A substance that reduces the functioning of the nervous system, often used to decrease anxiety and induce sleep.

Narcotic

A class of substances that relieve pain and induce a state of sleep or stupor; often associated with opioids, which can be both legal medications and illicit drugs.