A Competitive Advantage Based on Location Is Often Sustainable Because

question 13

Multiple Choice

A competitive advantage based on location is often sustainable because:

• A) mobile marketing has not yet proven its value for most customers.
• B) real estate prices have been dropping.
• C) few marketers are aware of its importance yet.
• D) it is not easily duplicated.
• E) the internet has diminished the importance of "brick and mortar" stores.

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Definitions:

Consumer Financial Protection Bureau

A U.S. government agency that aims to ensure consumers are treated fairly by banks, lenders, and other financial institutions.

Federal Reserve Board

The governing body of the Federal Reserve System, responsible for overseeing the nation's monetary policy and regulating banks.

Net Quantity

The actual amount or quantity of a product, excluding any packaging or container.

Telephone Order Merchandise Rule

A regulation designed to protect consumers in transactions made over the telephone, ensuring clear disclosure of terms and conditions.